Social Impact

Why are we striving to do better?

Sustainability matters to our customers, our team, and of course, the planet. We also know that all the sustainability challenges in the fashion industry don’t have a quick fix. To learn more about our efforts, take a look at our sustainability timeline.



Always changing for the better

The fashion industry needs to make fundamental changes to protect the climate from harm. Our goal is to provide a less wasteful way of production through print-on-demand.



Made to order

Every purchase, big or small, has a footprint. You choose the size of the mark to leave on the planet, and we want to help you choose wisely. One in every five garments reaches a landfill without being worn even once. By choosing Natovi, you choose apparel that's created only as the order is placed, creating less fabric waste than conventional manufacturing.



Packaging waste

As of May 2021, we’ve started using post-consumer recycled (PCR) plastic packaging for all apparel orders shipped from our warehouse facilities. We took this step to minimize our environmental impact as recycled materials save virgin resources and require less energy to produce. Now we’re increasing the recycled content and gradually switching to 90%–100% post-consumer recycled (PCR) plastic packaging all over North America.



Efficient shipping

Around 81% of Natovi orders are delivered in the same region they’re fulfilled. Having fulfillment centers close to our customers is good both for the business and the planet. Strategically located fulfillment centers allow for faster shipping times and lower shipping costs, and it also helps with reducing the CO₂ emissions produced when transporting orders.